BAT COWLS /
DC COLLECTIBLE COMICS
Creative direction · Movement Strategy
dc collectible comics
& bat cowls
Launching digital collectibles for DC fans.
bat cowls came first.
We ran the Discord community and promoted the fan votes. I hosted the first couple of Twitter Spaces and interviewed Jim Lee twice.
call them digital collectibles.
When DC Comics launched DC3 in the same Discord, I pushed to call the comics digital collectibles. Comic fans already had strong opinions about NFTs, so we talked to them like comic collectors. I set the tone and led the creative rollout for each drop.
Launch sales · Superman #1 sold out immediately
ROLES
Creative Direction | Creative Concepting | Art Direction | Copywriting | Scriptwriting
THE ASK: Launch, develop, and sustain a community around DC Comics’ new digital collectibles platform in collaboration with Palm Studios: Bat Cowls, a virtual key to a two-year roadmap of services and content for fans; and DC Collectible Comics, a new way to buy, sell, and trade comic books via weekly digital drops. Maintain the community via the DC NFT Discord, with 16,000 daily active members.
